Hire The World's Top LinkedIn Ads Freelancers

Work with the worlds's top LinkedIn Ads Freelancers - identified and vetted by Advisable and available to start in less than 3 days.

John Maas

San Diego, California, USA Advisable LinkedIn Ads Specialist
Advisable LinkedIn Ads Specialist
I've been advertising on LinkedIn for the past 10 years across a wide variety of industries, both B2B and B2C. With over $1.5MM in managed LinkedIn ad spend under my belt, I've been able to test and learn what works on LinkedIn, and what doesn't, to build more effective campaigns, faster. I've been able to utilize all of LinkedIn's various ad formats and audience targeting capabilities to execute campaigns focused on lead generation, database nurturing, content marketing, awareness, promotion and more.
LinkedIn Ads
B2B Marketing Strategy
Performance Marketing

AJ Wilcox

Salt Lake City, Utah, USA Advisable LinkedIn Ads Specialist
Advisable LinkedIn Ads Specialist
Managed over 200 LinkedIn Ads accounts, spanning about every industry and type of offer. Official LinkedIn Partner. I fell in love with LinkedIn Ads back in 2012. Globally recognized as one of the top LinkedIn Ads experts, I speak with, train, present, and manage advertising campaigns for executives and teams around the world. If LinkedIn Ads is a priority for your organization, let's talk!
LinkedIn Ads
Performance Marketing
B2B Marketing

Luisa Reynolds

London, UK Advisable LinkedIn Ads Specialist
Advisable LinkedIn Ads Specialist
At LinkedIn I worked with clients helping them understand the right way to use the platform and drive revenue. By first understanding their business and marketing objectives I could then devise the right approach. From finding their target audience, using the right advertising solutions based on their KPI's through to helping create a content strategy that will engage their audience. LinkedIn does not have to be overwhelming and if you are looking for a B2B audience there is no better platform.
LinkedIn Ads
Brand Awareness
Content Strategy

Ian Hurlock

London, UK Advisable LinkedIn Ads Specialist
Advisable LinkedIn Ads Specialist
5 years working for LinkedIn focusing on building, selling, managing and creating B2B focused marketing campaigns. I've built and advised on LinkedIn B2B focused strategies for over 500 clients.
LinkedIn Ads
B2B Marketing Strategy
Finance Marketing
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The World’s Leading LinkedIn Ads Freelancers

Due to the killer combination of niche-targeting options combined with the quality of LinkedIn’s audience, LinkedIn Ads has become one of 2019’s hottest and most profitable online marketing channels.

LinkedIn's Network

LinkedIn is the world’s largest professional network

Despite the fact that 94%of B2B marketers use LinkedIn to distribute content (source: Content Marketing Institute) and that LinkedIn is ranked higher than even Facebook as the #1 rated social network for lead generation (source: Demandwave), its clunky platform and constantly evolving capabilities make it a tricky beast to tame.

How a LinkedIn Ads Freelancer can help

Hiring a LinkedIn Ads freelancer can take your performance to the next level – whether you’re just starting out on the platform or simply need a dedicated expert to ensure your campaigns remain optimized. A LinkedIn Ads freelancer can help you:

Test LinkedIn Ads as a source of leads or to build brand awareness

Our freelancers have tested hundreds of campaigns across tens of industries. They can take care of the entire testing process:

  • Strategy: define goals and set initial strategy, from lead generation to building brand awareness
  • Targeting: define customer personas and map these to LinkedIn targeting options, leveraging LinkedIn’s advanced targeting capabilities to hone in on your target customer
  • Creatives: define value proposition to inform the design of then build creatives
  • Optimization: tweak and optimize campaign performance

Scale your performing campaigns

Our freelancers have scaled accounts from zero to multi-million dollar spend. One of our freelancers can take responsibility for your account:

  • Audit your account and existing campaigns to find optimization opportunities
  • Report on their recommendations…
  • … and implement the juiciest ones
  • Leverage the latest strategies – the capabilities of the LinkedIn Ads platform are constantly evolving, which means more opportunity for those at the cutting edge

Ongoing account optimization and management

With one of our freelancers at the helm, you can rest assured that the ROI of your LinkedIn Ads account is maximized.

Hiring A LinkedIn Ads Specialist

How to hire a top LinkedIn Ads Freelancer

To hire a LinkedIn freelancer you need to find, screen, interview and onboard candidates.

  • Find top LinkedIn Ads freelancers: one of Advisable’s experts can work with you to understand your exact requirements prior to hunting down the most relevant specialist on your behalf
  • Screen potential candidates: Advisable’s talent team will screen all candidates against your precise requirements prior to proposing the best fit to you
  • Interview: we’ve put together this handy guide on how to assess a freelancer
  • Reference check: Advisable can quickly conduct a reference check for added peace of mind
  • Trial: we’ve got you covered here too, with our step-by-step overview of best practices for onboarding via a freelancer trial project

No matter what your project goal (whether you want to test LinkedIn as a new lead generation channel or fine tune an already successful brand awareness campaign), Advisable can identify the best LinkedIn Ads freelancer for you.

Hire a Top LinkedIn Ads Freelancer
We have asked 4 of our LinkedIn Specialists:
How would you approach testing LinkedIn Ads as a B2B lead generation channel?
We have asked 4 of our LinkedIn Specialists:
AJ Wilcox
Salt Lake City, United States
I’d start by defining the audience, and breaking that audience down
LinkedIn Ads Specialist

I’d start by defining the audience, and breaking that audience out into various relevant targeting so we can test which targeting types are the most efficient. Then we’d define the offer (if we just show an ad that says “click here to talk to a sales rep,” no one will click), so we have to define an offer that’ll get the attention of the target audience. This process may take 2-3 business days.

Next we’d launch ads and monitor for early performance. We’d make ad copy changes if they don’t perform great initially.

We’d treat the first month like a pilot. The management fee would be $1,500 and we’d recommend an ad spend of between $3k-5k since that’s generally where statistical significance is found.

If performance is looking promising, we’d continue to move forward and optimize. If performance does not look promising, we’d pause and figure out a new strategy.

John Maas
San Diego, USA
Once your campaign is live, analysis of campaign performance against all the various, previously mentioned testing opportunities begins.
LinkedIn Ads Freelancer

When just starting out, I always recommending testing as much and as widely as possible. LinkedIn offers a variety of testing opportunities and, while there’s some tried and true options, I’ve seen performance vary from client to client and campaign to campaign.

First there’s all the various audience targeting options (website retargeting, list uploads and profile attributes) as well as ad formats (message ads, image ads, video ads, text ads). Then, there’s different ways to approach creative and copy for driving leads (pure direct response style ads or gated content). I recommend running at least 3 variations of copy or creative at any time to help learn what works best. Lastly, you have the option of driving clicks to your landing page or utilizing LinkedIn’s lead gen forms. While lead forms tend to drive a lower CPL, the quality can sometimes be better on landing page leads.

Utilizing past experience, and after understanding your business and campaign objectives, I would then craft the initial testing strategy and ongoing testing road map to hit your goals as quickly as possible. Once your campaign is live, analysis of campaign performance against all the various, previously mentioned testing opportunities begins. Reporting is delivered, with insights, on a predetermined cadence and as needed. I typically recommend a budget of $3K-$5K per month for 3 months for an initial test period. Depending on the client, I’m able to get campaigns live within 24 hours or just a few days.

Ian Hurlock
London, UK
Involve sales team at this point if there are mid-market/enterprise clients coming through from marketing
LinkedIn Ads Consultant

The first steps would be:

1. Build/Review audience personas & align on campaign objectives and KPIs. Involve sales team at this point if there are mid-market/enterprise clients coming through from marketing (This depends how premium the product is. If it’s a simple purchase the sales team involvement is irrelevant)
2. Review past campaigns and other marketing campaigns across different channels/publisher sites/social to pick up on where the company has had success in the pas
3. Build forecasting sheet with industry benchmarking (provided by LinkedIn Insights team) to track performance over the course of the campaign
4. Work with internal client product and customer teams to agree on SLAs as well as CRM integration with regards to required fields if we opt to use lead gen ads
5. Build creatives/copy
6. Build target audiences
7. Choose products
8. Set campaigns live with A/B testing for audience, copy, creatives
9. Optimise weekly
10 Report back to business

We have asked 3 of our LinkedIn Specialists:
Describe a previous LinkedIn ads project you worked on to generate B2B leads:
We have asked 3 of our LinkedIn Specialists:
Luisa Reynolds
London, UK
We produced a lower cost per approval than any other social platform.
LinkedIn Ads Expert

The client was a major global credit card provider focusing on a premium audience in the UK.

First step was to understand client objectives and CPA goals, then I produced a proposal based on these recommendations. This included why LinkedIn can help, how they can reach their target audience, suggested solutions for awareness through to acquisition. Plus a full media plan/content strategy.

Next step after agreement, kick off call to go over content recommendations, budget and timings. Plus what they could expect from us in terms of support: we managed posting for them, created content where required, implemented an insights pixel plus worked with their team to implement tracking pixels to monitor performance.

Once the campaign went live, we had weekly check-ins on performance plus content variations and targeting adjustments.

Our results speak for themselves:

We produced a lower cost per approval than any other social platform.
We drove cost per approval down by 25% over 3 months for this high end credit card
We also drove engagement rates of up to 1.2% on Sponsored content.
Reinvestment continued and still continues today.

John Maas
San Diego, USA
So far the campaign is producing leads at a $45 CPL – half of the cost of paid search
LinkedIn Ads Consultant

Recently launched a campaign for a bank to promote their small business checking and savings accounts to small business owners on LinkedIn. So far the campaign is producing leads at a $45 CPL – half of the cost of paid search. I’ve also launched B2B campaigns in the past 60 days for clients to promote corporate gifting, webinars, white papers, conference attendance, website retargeting and standard lead generation through video and image ads.

AJ Wilcox
Salt Lake City, USA
Upon the release of a new offer, we were able to reduce the cost per lead by 75% and scale up by 2X without losing that efficiency.
LinkedIn Advertising Expert

Worked with a SaaS software targeting HR decision makers. Tested through 4 different offers, and segmented the audience into campaigns that allowed us to improve cost per lead by 15% due to our use of strong bidding strategies. Upon the release of a new offer, we were able to reduce the cost per lead by 75% and scale up by 2X without losing that efficiency.

LinkedIn Ads: A B2C Case Study

Learn how this LinkedIn Ads freelancer leveraged custom audiences and remarketing to drive engagement and conversions and achieve a month 1 positive ROI for this B2C client

LinkedIn Ads: Interview Questions & Answers

We asked leading LinkedIn Ads freelancers what questions you should ask when interviewing a prospective LinkedIn Ads freelancer

LinkedIn Ads: Lead Generation for a Premium Business Credit Card - A Case Study

Learn how this LinkedIn Ads freelancer helped generate more approved leads for a Premium Business Credit Card

LinkedIn Ads: Hiring Tips

We asked leading LinkedIn Ads freelancers for their tips on how you should approach hiring a prospective LinkedIn Ads freelancer

LinkedIn Ads: A B2B Lead Generation Case Study

Learn how this LinkedIn Ads freelancer tested LinkedIn as a lead generation channel for this B2B client

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