Advisable has identified and vetted the world’s leading Market Research specialists so you can begin working with a proven freelancer in a matter of days.
We have Market Research freelancers specialized by industry (whether its B2B or B2C) and by niche specialties ranging from beauty to FMCGs, to finance, to insurance – and everything in between. Using Qualitative and Quantitative Research methods to delve into consumer behavior and to understand the company image, our freelancers can then guide you through the process of using their research for framing, data assessment, insight generation, and, ultimately, to provide you with actionable recommendations. Our Market Research freelancers are the very best in their field.
High quality Marker Research is complex, which is why it’s so important to find a specialist who understands its nuances.
If you’re looking for an experienced Market Research freelancer then Advisable.com can help, whether it’s:
Here’s a look at how one of the world’s leading subscription-based language learning app and e-learning platforms leveraged a Market Research freelancer as they considered entering a new market segment.
Identifying a Market Researcher for an e-learning client
The client was one of the world’s leading subscription-based language learning app and e-learning platforms. They were looking for a Qualitative Research specialist capable of handling an end-to-end qualitative research engagement: from research design to compiling the report and presenting it to internal stakeholders.
As the client considered targeting their product towards a new demographic, they wanted to receive independently designed and conducted qualitative research reports in order to help them make a better informed decision.
We identified Ines Richter, a proven market research specialist with profound experience in the development of e-learning and language coaching.
Ines Richter, Market Research Freelancer
Hello, my name is Ines and I am a freelancer in the field of brand development and innovation. Qualitative market research has become a passion that allows me to learn about target groups (both within and beyond companies) in order to identify sustainable future growth opportunities for clients and their brands.
Ines, can you give an example of a successful qualitative research engagement you had previously undertaken that made you the perfect fit for this project?
I conducted an assessment of e-learning opportunities for P&G, including exploration of target group needs, evaluation of learning concepts, analysis of feedback and identification of precise recommendations and next steps.
Further, having grown up in Spain and the US, foreign languages have always played a huge role in my life. International brand work has made me aware of the importance, and in my case the comfort, of mastering the English language. I have recently started to coach brand development peers in agencies but also an executive of a DAX rated company in developing English language conversation and presentation skills. Hence, I have a strong affinity towards languages and learning.
How would you describe the challenge facing the client that they brought you in to solve?
The client wanted to learn fundamentals about a certain target group. How do they live? What do they spend their time with? What media do they consume? What brands do they feel passionate about? How can advertising reach them? Why are they learning a language? And along all that: what are drivers and barriers that drive choices? The target countries were the UK and Australia.What did you do?I conducted 20 online one-on-one video interviews with respondents in the target countries. The interview guideline covered the following topics:a) fundamentals about the target’s lifestyle and rhythm,b) attitudes towards media consumption, brands and their communicationc) motivations regarding language learning as well as use and experiences with the learning platform.Insights were analyzed and presented in a workshop with a multi-disciplinary client team to use the insights to develop and time initiatives.What were the results?I extracted a motivational psychogram regarding learning as well as media consumption and brand preferences. Based on these, the client team developed communication initiatives to properly address the target in the future.
Once you’re clear on your project requirements and goals, you’ll need to find, screen, interview, select and onboard the right freelancer.
No matter what your project goal, Advisable can identify the best Market Research Freelancer to ensure you succeed.