Denver, CO, United States of America •Qualitative Research Specialist
Qualitative Research Specialist
Michael has 30+ years of experience in primary, custom research for leading clients in healthcare, CPG and digital commerce. He has spent over 15 years managing his own firm. He has been an accredited qualitative moderator for 20+ years, including personally facilitating more than 2,000 focus groups. Michael has extensive insights into appropriate research approaches for new product development, brand identity and advertising/messaging testing.
Colin has worked in market research and on pharmaceutical projects across a wide array of markets and therapy areas, for major multinational companies Bayer and IQVIA. He has excellent qualitative and quantitative skills, along with a high-class educational background, having recently completed a second Masters' Degree in Global Health Policy.
San Francisco Bay Area, United States of America •Qualitative Research Specialist
Qualitative Research Specialist
Katherine is an experienced Researcher with proven success at getting to the core issues within a topic, by collecting opinions and ideas from respondents to capture key insights. She is a veteran Market Research Consultant, with a focus on insights and design thinking. She has an array of health professional clients, who call on her to examine issues and challenges through a hybrid approach of qualitative and quantitative research methods.
Responsible for leading and conducting market research and analyses, seeking to provide companies with the required foundation and content for decision making. Developing information generation projects in the qualitative and ethnographic fields.
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