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Previous Remarketing project by our freelancer
Remarketing for 3D Technology Company
Quebec, Canada
Important notes:

- Even though I have been working in online marketing (mainly PPC) for 8+ years, I have started freelancing independently just recently.
- I've been working as the main PPC Strategist for an agency for more than 6 years. I still work for them as a contractor.
-... Read more
Important notes:

- Even though I have been working in online marketing (mainly PPC) for 8+ years, I have started freelancing independently just recently.
- I've been working as the main PPC Strategist for an agency for more than 6 years. I still work for them as a contractor.
- The company mentioned in this project (Creaform) is not my client directly, but the agency's client.
- Through the agency, I have been managing Creaform's online marketing campaigns (namely Google Ads, Bing Ads) for more than 6 years, since 2013. I have also managed campaigns for other high-tech B2B clients (Robotics, Industrial Lasers, etc.).
- I have solid programming experience. Among others, I worked as an Android developer for a US company as a contractor.

Project Details (the following info is confidential):

Objective:
Generate leads for a multinational company that operates in the high tech 3D scanning field.

Methods:
I have used Google Ads to bring leads for the company, namely on the Search, Display and Video networks, on Desktop as well as Mobile. I have worked with all ad formats to ensure the presence of the company on all channels.

I have developed numerous scripts to automate multiple processes (e.g. Automated budget management, Automated Ad management based on statistical significance, Search query analysis, Automatic display placements analysis). This has allowed me to bring results that the average Google Ads manager cannot attain. I also have experience working with the Adwords API. Languages used: JavaScript and Java.

Results:
In the last months:
- Number of leads increase by 161.50% (2.6x more leads) in already highly competitive markets.
- CPA reduction by 65% (leads 65% cheaper than last year).
- Ad coverage all over the world and in 5+ languages.

Since 2013:
- Ensure that the client keeps a good ad presence despite the rising CPC costs and changes to the Google Ads Platform
- Efficient budget allocation depending on the years objectives
- Development of automated tools (namely Adwords Scripts) that makes it possible to manage the account with less people.

Read less
Skills utilised:
Remarketing
Google Ads
Google Analytics
Video Advertising
Google Display Advertising
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9.4 out of 10
Based on 31 ratings
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