Today, however, this phenomenon has reached "uncontrollable" dimensions in our country as well, having gained the acceptance of a very large part of consumers, who are willing to spend large sums on online shopping that day.
As a natural consequence, this day has acquired enormous importance for the business world. Whether we are talking about small companies or multinationals, Black Friday is a challenge. A great opportunity to multiply their income in a single day and stay in the minds of consumers as the ones who made the best offers.
But this project is not as easy as it sounds. What are the challenges that Black Friday hides for the E-Commerce sector?
It all starts with designing an overall business plan. The most organized have this plan ready long before Black Friday. This includes actions such as:
1. a comprehensive and coordinated promotion strategy in all online channels (websites, e-mails and social media)
2. to make sure that their site works well in terms of site-speed (one second can lead to a loss of potential customers), mobile-friendliness (self-evident nowadays), user experience (for example if it is easy for the user to navigate comfortably within the site) and others
3. research which products consumers are more likely to buy if they are on sale, and by extension make more targeted offers
4. competition research, that is to try to find out how their competitors will move. In this way they will attempt to be one step ahead of the competition
5. think of additional ways to entice consumers beyond discounts. For example, some companies may completely cover the cost of shipping the products (free shipping)
They also need to properly prepare their ordering and distribution systems. Specifically, you must:
1. To ensure that they have large stocks of discounted products, in order not to miss an opportunity for more orders.
2. To ensure that the dispatch of the orders is as fast as possible and that there are no significant delays due to the many orders. Failure to do so can lead to customer dissatisfaction (especially first-time buyers) and a lost opportunity for repeat purchases from those customers in the future.
3. be properly prepared to deal with possible problems that will arise such as cancellations or returns of orders (expected due to the many orders that will be placed that day).
Finally, to inform consumers in time about their offers without becoming annoying. For example, since the beginning of November many companies have placed special banners in their online stores that motivate consumers to choose the product categories they are interested in and of course to give their consent in order, a few days before Black Friday, to receive newsletters that will include in detail their relevant offers for that day.
Are you properly prepared for Black Friday??
Black Friday-What are the challenges for the world of E-Commerce?
