From the traditional store... to the digital UX! We see stores like this every day, full of color, warmth, and familiarity. Everything is arranged in such a way that invites us to explore and enjoy the shopping experience.
The UX design of an e-commerce store should do the same. Just like a physical store ensures good flow, attracts with the presentation of products, and offers comfort and immediacy, e-commerce should:
- Attract the user with an appealing "shop window."
- Guide the customer easily to the products, effortlessly.
- Provide a warm, friendly experience, making the customer feel like they're in a familiar and above all, easily understandable environment.
Tip of the Day: (Data & Insights) What a salesperson or store owner could understand about the functional layout of the store by observing customers, you can see with modern tools like Microsoft Clarity, HotJar, Optimizely, etc. With some of these and advice from experts, start building a Data-driven UX. Rest assured, it's worth the time!
Thanks Midjourney for the gen-AI photo.
